Morocco is set to launch a 100% Made-in-Morocco car brand that will be available in the local market at an average price of MAD 170,000 ($15,000/PKR 34.03 lakh). The budget-friendly cars will be sold under the name “Neo”.
Although images are not available yet, the minister told us that the vehicle could go on sale in 2023.
Mezzour said that the vehicle “has already passed all the tests successfully and will offer to Moroccan customers at competitive prices.”
He said the ministry is working alongside Moroccan investors to increase the “integration rate” so the parts are also mainly Moroccan. The minister said:
Morocco has succeeded in building a solid reputation in the automotive industry. As a leading exporter to Europe and the African market in recent years, it has built its name. As such, the automotive sector has become Morocco’s largest exporter. Ahead of the mining sector, accounting for 29% of the country’s total exports.