Global Star Footballer and the world’s highest-paid athlete Cristiano Ronaldo removed the major sponsor of Euro 2020 Coca – Cola bottles Infront of him during his Ronaldo arrived at the press conference ahead of the UEFA Euro Championships crown against Hungary on Tuesday (June 15) along with coach Fernando Santos.
A couple of bottles of Coca-Cola were placed in front. of him but Ronaldo decided to remove them from the camera angle altogether. He instead lifted a water bottle and asked everyone to ‘drink water’ instead.
A highest-paid athlete to whom brands pay million dollars just to seek their brand’s endorsement from Ronaldo, adding Billions to their brand’s goodwill, has literally damaged the world’s famed beverage company Coca – Cola by directly opposing its usage.
CocaCola being a major sponsoring partner of the UEFA Championship may retaliate, because the opposition has come from the one who’s the global star in the brand endorsement arena
