Elon Musk, the Tesla CEO and owner of X, has recently become a prominent figure in political circles, serving as a close advisor to U.S. president-elect Donald Trump. Musk has pitched a “capital markets renaissance fueled” by bitcoin, which he believes could “unlock trillions in wealth.”
While the price of bitcoin has dropped from its post-election peak of nearly $110,000, experts predict a “major” price move could be just weeks away.
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However, Musk’s latest actions have caused a stir. After issuing a warning about a potential U.S. bankruptcy, he changed his name on X to “Kekius Maximus,” sparking a massive surge in the value of a small bitcoin rival. The price of this cryptocurrency shot up by around 2,000%. Musk posted on X, “This will be priceless,” referring to the media’s reaction to his name change.
The name “Kekius Maximus” appears to reference a character from the video game Path of Exile 2, a nod to the film Gladiator, and a play on the gaming term “kek,” which originated from South Korea and World of Warcraft.
Musk’s post also cited an account, Adrian Dittmann, which some speculate might be linked to Musk, though he has denied the connection. The account humorously noted how journalists would write about Musk’s new name: “Elon Musk, aka ‘Kekius Maximus’ on X…”
This name change caused the price of the cryptocurrency “Kekius Maximus” to rise dramatically, emphasizing Musk’s significant influence over the bitcoin and crypto markets.