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TikTok has launched a series of educational webinars titled ‘Uninterrupted Ramadan.’ The first, which provides an introduction to audience behavior during Ramadan, was held last month.
The series aims to help brands understand audience behavior on the platform and how they can be part of the TikTok community, especially during the holy month.
‘This effect is amplified during seasonal moments, whereby brands have to remain relatable, empathetic, and authentic.
As people embrace the spirit of Ramadan, brands need to create content that naturally builds consumer connections,’ TikTok added.
