In an effort to strengthen creator-fan connections, YouTube is expanding access to its Communities feature, minimizing the reliance on external platforms like Discord for audience engagement.
Initially introduced during last fall’s Made for YouTube event, Communities remains exclusive to mobile devices. This dedicated social hub allows creators to share text posts with images, similar to X, while enabling users to engage in discussions without leaving the platform. By keeping interactions within its ecosystem, YouTube aims to offer a more seamless and integrated experience for both creators and their audiences.
Here is what it looks like.
Content creators will now have a moderation system through the YouTube Studio app’s Community Hub, where they can oversee channel activity and receive AI-powered suggestions for fan interactions.
Additionally, YouTube has rebranded its existing Community tab as “Posts” to create a clearer distinction between the platform’s engagement features. The rollout of Communities is still invitation-based. Select creators will receive notifications through two channels: a direct email and a banner displayed on their channel page in the YouTube app. Once creators get an invitation, they can click the “Go to Community” prompt, which guides them through the activation process.
There is no word on a wider rollout yet, but we can expect the feature to reach everyone once the test is successful.
